ALEXANDRA LOW's PERSONAL BRAND!

I have made a presentation on slideshare which outlines my personal brand. It encompasses my interests, goals, strategies for achievement, and social media applications that are among the ones that will present a distinctive online image.

The internet-connected class worldwide faces growing pressure to cultivate a personal brand. Dan Schawbel, author of "Me 2.0: Build a Powerful Brand to Achieve Career Success," stated that "the Internet has forced everyone in the world to become a marketer." The rise of the personal brand reflects changing economic structures, as secure lifetime employment gives way to a churning market in tasks. It suggests a new unscriptedness in institutions as we evolve from the broadcast age to the age of retweets. It argues a future in which we all function like one-person conglomerates, calculating how every action affects our positioning.

The personal-branding field traces its origin to the 1997 essay "The Brand Called You," by the management expert Tom Peters. Only with the rise of easy-to-use social media tools has one-person brand management become practical.

Please take a look at this slideshow, and I am interested in anyone's feedback, because I know that this is a process and I will be adding to my personal brand as I encounter new experiences and increase in expertise and knowledge.

Power Point Presentation Social Media

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